Do you find yourself browsing the most successful websites? It’s such a motivation to business owners like you to incredibly accomplish such a feat!
However, are you aware that if such websites cease to adapt to latest developments then it is not guaranteed that such websites will still serve their purpose. With that being said, an essential part of a business’s success is to keep the website stay optimized.
Now is the best time to understand the telltale signs that a website needs some work! Let us help you know how to future-proof your business website!
Sign #1 Website is Loading Forever
Engaging your audience begins from the moment your web pages begin to load. Every second matters and if your website takes longer than 5 seconds to load then you are losing half of your potential customers.
It could be frustrating for visitors to find information on your website that can’t be accessed. It is no longer a surprise that such can have such an impact on your traffic. As website owners, we need to respect the user’s experience (UX). Consumers have their convenience at their fingertips so you need to catch their attention in such a little time!
Take action and stop losing potential customers by optimizing your website. Nothing is more frustrating than a slow-loading website!
Sign #2 It's Not Mobile Friendly
A large chunk of current web traffic occurs on mobile devices. At this rate, mobile optimization is not even a choice. It is a must!
First, what does a non-mobile-friendly site look like? Imagine having to navigate through all of the info squeezed into a mobile screen. You can barely read anything along with hard to interact buttons which are taking you nowhere.
It’s important to never overlook the number of mobile users in today’s time and the upcoming future. If your website isn’t mobile-responsive then you become invisible to these potential customers! You need to immediately seek help to make your website mobile-responsive so that you don’t lose your customers!
Sign #3 The Website Fails to Represent Brand Identity
Your brand must have its own identity and several businesses fail to find their unique voice and style. As a result, they also fail to leave an impression on their customer base. Visitors won’t be able to relate to you in any way which leads to lower traffic.
It is essential to make a website’s interface and it’s content a clear representation of the company’s brand. Aside from creating a unique and meaningful logo, select a font and color scheme that will introduce your brand. It’s better to choose your favorite ones for consistency!
An effective brand identity helps customers to relate to you and build customer loyalty. Such is a significant step to boost brand awareness. The more exposed your brand identity to the public, the more recognition it will receive from your audience. This is what branding is all about, to make your brand unique and easy to remember!
Sign #4 Increased Bounce Rates
Bounce rates describes a situation where a new visitor decides to just leave your site without spending time on its pages. This simply means no engagement took place. When visitors enter your site, they leave immediately without interacting with any of your website’s elements.
It is really frustrating, and you may find yourself contemplating what’s wrong. What could have been the reason?
Increased bounce rates indicates that the website failed to offer the relevant information that visitors need. Help them navigate around, by providing essential information and engaging images. Don’t let visitors abandon your site just like that!
Rethink and redesign! Start producing some real impact to lower the site’s bounce rates!
Sign #5 Everything in Your Website is Outdated
It’s been a long time since you’ve paid attention to your site! You need to redesign to freshen up and update elements in your site.
The purpose of updating a website is not just for visuals. It is important for your website to communicate with your clients in a timely manner. Here are some questions you need to ask yourself! When was the last time you checked those details and information on your website? Is your address and contact information up to date? Is the contact information accurate? Outdated website pushes potential customers not to take your business seriously.
There is no strict rule on how often you should rebuild your website. But If you haven’t updated your website in a long time, you’re missing out on various opportunities to grow your business! Audiences pay attention to design as they need to ensure that it’s worth doing business with you.
In a Nutshell
Your website may not bring in the amount of traffic you expected. As a result, the thrill of owning a website has gone off. With those key pressure points it is important to rethink and rebuild your website. Our team Digital Strategy Solutions LLC is more than ready to help you recreate your website.
Our team will help you engage potential customers to drive increased revenue to your business!
